Fast and accurate incident communication

Keeping customers informed promptly and accurately during incidents is critical for maintaining trust and reducing frustration.

Sorry™ incident notice page for Authentication Issue showing investigating status with affected components Authentication and Customer Portal, dated September 15 at 21:02 UTC.

Everything you need for a calm incident response

Sorry™ notice form showing status options (Investigating, Identified, Recovering, Resolved) with subject field containing 'Authentication Issue' and rich text editor for initial comment.

Prepared

Draft with incident templates

Quickly start writing incidents with pre-defined templates, keeping a consistent tone.

Sorry™ component list showing Customer Portal at 99.99% uptime, Authentication at 99.99% uptime, and Website at 100% uptime with notification bell icons.

Accurate

Quickly notify the right people

Create incidents rapidly, and choose what is impacted and whom to notify.

JavaScript code example for creating incident notice via Sorry™ API with authentication headers and JSON body including type, state, subject, and initial comment.

Automate

REST API

Interact with a standard REST API to easily create incident notices from other platforms and tools.

Sorry™ incident monitoring integration logos for Prometheus, Sentry, Checkly, Datadog, and PagerDuty.

Integrate

Connect monitoring tools

Configure inbound automation to receive alerts from monitoring tools and automatically create incident notices.

Single source of truth & transparency

Sorry™ incident status workflow diagram showing three stages: Investigating, Identified, and Recovering.

Structured

Keep control of the narrative

Simple and effective incident workflows that reduce customer frustration.

Sorry™ stacked resolved incident notice cards showing Authentication Issue with 55 minutes uptime impact dated September 15.

Organised

Minimised impact and increased long-term loyalty

Clear, consistent & historical information provides customers with all the details surrounding post-incident reporting.

Connect with an actual human today

Get your status page project underway with a personalised demo. Our friendly team of incident champions are ready for you.